Tel Aviv, Israel, July 10th, 2025, Chainwire – Playnance proudly announces the launch of PlayW3, the first fully on-chain Web3 social platform built on the PlayBlock blockchain. After 18 months of research and development, PlayW3 aims to transform the digital experience by empowering users with true ownership of their assets across a wide variety of blockchain-based applications and games.

Built on PlayBlock's innovative blockchain infrastructure, PlayW3 offers a social hub that combines transparency, accessibility, and a seamless user experience, setting a new standard for digital ownership in the Web3 space.

“We are excited to bring PlayW3 to life — a platform developed with a vision to redefine how people engage with digital experiences and assets. With PlayW3, users can enjoy true ownership, transparency, and a seamless Web3 experience, all in one place.” — Sarah Peter, CMO at PlayW3

PlayW3 merges the familiar usability of Web2 with the power of Web3. At the heart of the platform is G Coin, the utility token that drives all activities across PlayW3. Whether users are participating in interactive games or exploring new content, G Coin powers every feature and rewards engagement within the platform.

Thanks to PlayBlock’s scalable, gasless blockchain, every action on PlayW3 is executed instantly and transparently, with the infrastructure supporting lightning-fast transactions that happen in real-time.

Key features of PlayW3 include

  • Instant social login: Players can get started instantly, no Web3 wallet or technical expertise required.

  • Fiat on-ramp: Users can easily purchase G Coin using a credit card directly within the platform.

  • Zero-fee blockchain bridge: Transfers of digital assets happen seamlessly without any network fees.

  • Onchain affiliate program: Referral and commission management through smart contracts ensures transparency.

Powering the platform: G Coin

At the core of PlayW3 is G Coin, the utility token that fuels the entire ecosystem. G Coin unlocks access to content, drives features, and rewards users for their engagement across the platform.

As the PlayW3 ecosystem expands, the value of G Coin continues to grow, creating a user-driven economy where all participants can benefit from their involvement.

PlayW3’s edge: True ownership and seamless experience

PlayW3 offers more than just a platform for gaming and content consumption — it provides a fully integrated, user-owned digital experience. With a smooth, user-friendly interface and instant access to thousands of experiences, PlayW3 is designed to make Web3 accessible to all, regardless of their technical background.

Every action and interaction on PlayW3 is recorded onchain, ensuring transparency and security. In PlayW3, it's about more than just enjoyment — it's about real, verifiable ownership.

Be the boss: A new partner economy

Alongside providing users with a unique digital experience, PlayW3 introduces the Be The Boss program, which enables marketers, affiliates, and entrepreneurs to create their own branded Web3 social platforms. This initiative allows partners to engage and grow their communities without the need for technical expertise.

As PlayW3’s partner ecosystem grows, the platform will continue to expand its reach, adding new content, experiences, and opportunities for both users and creators.

About Playnance: The tech behind PlayW3

Playnance is the driving force behind PlayW3, providing the scalable and secure Web3 infrastructure that powers the platform. With PlayBlock’s gasless Layer 3 blockchain and a suite of developer tools, Playnance enables anyone to create branded platforms in minutes, bridging thousands of Web2 experiences to Web3.

By removing technical barriers, Playnance has opened up Web3 to the masses, empowering a decentralized digital economy for everyone.

“Playnance is not just a technology — it’s a proven protocol stack that automates trust, scales ecosystems, and opens new opportunities for everyone, with no friction.” — Playnance Engineering Team

As the technology layer behind PlayW3, Playnance ensures that every interaction, transaction, and experience is executed through verified smart contracts and live data, setting a new standard for Web3 platforms.

PlayW3 is more than a digital platform — it’s the foundation for a new, user-owned digital economy.

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To learn more about this project, please visit its website.