July 9 2025 – Originally launched as a meme coin project, Meta War has now evolved into a fully-fledged, KYC-verified, company-backed P2E gaming platform. Known for its cheeky theme of “PEPE vs DOGE: Armageddon,” the project retains the fun and absurdity of internet meme culture while incorporating a transparent structure and robust tokenomics.

From meme coin to structured metaverse game

Meta War traces its origins back to 2024, when it debuted as “Pepe From Squid World (PESW)”, a meme-based crypto project. It creatively combined the infamous PEPE meme with the global phenomenon Squid Game, offering players a survival-style challenge where success could lead to crypto rewards. The project’s tagline—“Only those who survive chaos deserve rewards”—set the stage for players to compete with their own Pepe avatars in a high-risk, high-reward game world.

The team behind the project, Plan A Labs, consists of veterans from the game and blockchain industries with over 20 years of experience. In May 2025, Plan A Labs formally incorporated in Panama and launched Meta War as a legally registered entity. By shifting from a decentralized meme project to a KYC-compliant, regulation-ready platform, the team aimed to establish trust and sustainability—two factors crucial for long-term P2E success.

"We weren’t just building a token—we were building a world where time and skill translate into digital value," said Paul Kim, CSO of Plan A Labs. “Our goal is to empower players to become active participants in a decentralized economy.”

MWAR tokenomics

At the heart of Meta War’s ecosystem lies the MWAR token, with a fixed supply of 1 billion tokens. Unlike many meme coins, MWAR has clear in-game utility: it is used for governance votes, PvP battle rewards, NFT upgrades, staking, and claiming in-game rewards.

The token distribution is designed to minimize early circulating supply and maximize long-term community participation:

  • 15% (150M) allocated to the presale

  • 15% (150M) for staking rewards

  • 40% (400M) reserved for rewards and ecosystem growth

  • 10% (100M) for liquidity

  • 10% (100M) for team allocation (half for airdrops to previous PESW contributors; remaining under a 6-month lockup + 18-month vesting)

  • 10% (100M) for marketing and community operations

Evolved P2E model

The gameplay is centered around a faction-based rivalry between PEPE and DOGE, offering three main game modes, each with its own token reward system:

  • Meta War features three competitive modes with real rewards. In Political War, players stake MWAR to vote for their faction’s strategy, with winners earning buffs and token payouts. Loyalty is rewarded, and up to 15M MWAR is distributed weekly.

  • Invasion War is a 100-player PvP mode where victory brings shared rewards, with top performers earning extra. Seasonal rankings drive long-term engagement.

  • War for Money is a weekly battle royale with one winner claiming the USDT prize pool. If no victor emerges, the pot rolls over—funded by presale and game revenues.

Through this multi-layered reward model, Meta War ensures that every core gameplay activity is tightly linked to tokenized incentives. Unlike traditional P2E models focused on farming, Meta War rewards skill, decision-making, and community participation, creating a dynamic ecosystem where effort translates into value.

Why Web3 investors are watching Meta War closely

First, the project began with a strong meme-powered community. Unlike many P2E platforms that struggle to onboard players post-launch, Meta War already had an active user base from its PESW era. By pivoting toward utility and gameplay, the team avoided the fate of meme coins that quickly lose steam.

Second, Meta War addresses the regulatory concerns that haunt many GameFi projects. With KYC verification, corporate registration, and a completed smart contract audit (via SolidProof), the project positions itself as a transparent and legally compliant Web3 venture. This is especially important given the increasing scrutiny around AML, taxation, and securities classification in crypto gaming.

Third, the token distribution model is investor-friendly. Rewarding previous PESW contributors via airdrops, limiting early circulating supply, and integrating staking directly into in-game governance all contribute to long-term value retention and community loyalty. The weekly USDT prize pool in "War for Money" is sustained by actual revenue, ensuring reward structures remain viable over time.

Meta War stands out in a market saturated with unsustainable "earn-first" models, adopting a "play-first, earn-as-reward" approach now favored by leading GameFi analysts. Its mix of meme-driven engagement and disciplined tokenomics appeals to both retail participants and institutional stakeholders.