Football superstar Lionel Messi has joined forces with Planet Refi to showcase the first series of Join The Planet RWA series inspired by his signature left boot.

Among the many trends that sprouted from blockchain and Web3, real-world asset (RWA) and its tokenization has become the fastest to find footing in the broader business world. With its promise of digital assets linked to their real-world counterparts, the RWA trend is expected to grow into a $16 trillion market by 2030.

Numerous creators and businesses from a wide-range of rootings, including the art scene, real estate industry and traditional asset management, have started exploring the opportunities presented by creating “digital twins” or physical assets, fragmentation them and then making each part easily tradable and traceable thanks to blockchain technology.

RWA tokenization presents immense potential to disrupt traditional business. Source: Boston Consulting Group

RWA tokenization presents immense potential to disrupt traditional business. Source: Boston Consulting Group

But it’s doesn’t stop at creators and established businesses — even celebrities looks for ways to contribute to a better world by using RWA tokenization as a way to promote environmental sustainability.

Lionel Messi becomes an RWA ambassador

Planet Refi, a Web3 platform with a focus on RWA tokenization, has recently unveiled its long-teased sustainability project by the hands of Lionel Messi, the football player who is commonly called the GOAT as the short version of “Greatest of All Time.”

Messi unboxed the Join The Planet RWA, revealing his signature left boot as the real-world asset that Planet Refi’s RWA tokenization platform’s first major project. According to the announcement, the Limited First Edition of the Join The Planet RWA series will consist of collectibles inspired by the iconic left boot.

The Mystery Box teased by Messi turned out to be his iconic left boot. Source: Planet Refi

The Mystery Box teased by Messi turned out to be his iconic left boot. Source: Planet Refi

The real-world assets linked to the collection are crafted from materials recycled from the Parana River in Messi’s hometown in Argentina, highlighting the team’s efforts on environmental sustainability. Planet says the materials’ journey from the river debris to users’ hands is fully documented and audited for transparency and traceability. An exclusive presale for the Limited First Edition of Join The Planet RWA is slated for March 15, 2024, and users can reserve their spot in the queue from the official website.

Mystery Boxes for PLANET holders

Aside from the RWA, Planet’s ecosystem offers Mystery Boxes with digital collectibles acting as NFTs with hidden JTP RWA. Users can mint their Mystery Box, which offers special perks for the holders of PLANET —the native token used in the Planet ecosystem. Planet Refi will plant one tree for each Mystery Box sold. If the user buys a Mystery Box with their PLANET token, they will receive 2 boxes instead of one.

PLANET token holders will also be eligible for the upcoming staking program, which promises to distribute 10% of the total revenue generated -with a $100 million annual target- through the Planet Refi platform to stakers. Holders of PLANET will get a 30% discount on reserving and buying their collectibles from the JTP RWA series.

Through its business model and practices, Planet aims to integrate the dynamism of Web3 with the robustness of RWA. The goal, as the Planet team explained, is “to create a synergy that unlocks unprecedented yields and fosters sustainable growth on track to generate $100 million in revenue within the first operational year.”

Web3 grows to address environmental concerns

Planet Refi has already announced a number of key partnerships to grow its ecosystem, including BNB Chain, Chainlink, Binance Oracle, Venus Protocol, Core and Zignaly, with more partnerships, including Polygon, underway. The Planet Refi team said in the announcement that it has created a sustainable $100 million annual revenue model to showcase its commitment to sustainability and revenue generation.

Taking a cue from Amazon’s successful “Flywheel” business model, Planet Refi seeks to address the revenue generation challenges of Web3 while also contributing to environmental sustainability with its PLANET token.

What’s in store for the project

The team’s utility roadmap for the PLANET token includes unique RWA series, exclusive discounts, buyback and burn initiatives, which saw the burning of over 3.6 billion PLANET tokens, and gamified rewards for the community where events like the River Rescue game saw over 400,000 plays with 60,000 winners. A recent community raffle also resulted in the distribution of $100,000 in prizes.

The company aims to expand its ecosystem through partnerships with influencers and celebrities who share a passion for preserving the planet, utilizing the potential of blockchain to disrupt the $16 trillion RWA market.

Find out more about Planet Refi

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