The online gambling brand of Hard Rock International Inc. will use the promotion to allow players to engage in iGaming without spending their own funds.
Grant Williams, senior vice president of Hard Rock Digital announced, “(w)e’re thrilled to continue to expand on our partnership with Games Global and be the first to offer Free Spins for their immersive games on Hard Rock Bet.
“With over 2,700 games, a loyalty program integrated into Unity by Hard Rock and exclusive online gaming experiences, we’re excited for this additional opportunity for engagement and differentiation on our top-rated app.”
The introduction of the promotional tool aims to consolidate Hard Rock’s status as a leader in the online casino market. It is the first US launch of the feature.
Promoting casinos through free spins
Free spins are a promotional tool from that allow users to play with complimentary spins on slot games. Players can experience various slot games without wagering their own money and have opportunities to win real money prizes.
Games Global, the iGaming developer partner of Hard Rock Bet, aims to increase user engagement on its online casino through the introduction of free spins.
Until now, many states and regulators have prohibited casino games and promotions such as free-to-play slots that aim to entice new players. The relaxation of many gambling laws has opened the door to a wider variety of tools to attract customers, and Hard Rock Bet looks to be capitalizing on this.
The promotional tool of offering customers free-to-play casino and slot games has been widely used in regulated iGaming markets. Operators in Europe, the UK, and Canada frequently deploy the feature. New customers are often enticed by sign-up bonuses offering no risk games.
Many crypto casinos already offer a range of sign-up bonuses, including free spins as well as rewards for regular customers. The introduction of the feature to more strictly regulated operators under state regulators marks a shift in the ever-changing dynamics of online casinos and gaming.
Hard Rock Bet’s unique position
Hard Rock Bet is the online sports betting and igaming branch of Hard Rock International, Inc. In 2007, the Seminole Tribe of Florida purchased the group widely known for its cafes and hotels. The tribe enjoys a unique position in terms of regulation. They also made an exclusive partnership with Florida in 2021 to become the state’s official sportsbook operator.
However, there have been challenges to the legality of this agreement. New bills proposed seek to further tighten regulations around sports betting and online casinos.
Nevertheless, use of the tool could become widely used, and Games Global has stated that it hopes to roll out the features to other states.
Joann Pierece, chief commercial officer, commented, “Hard Rock is a globally renowned brand, and the launch of Free Spins with the operator will further consolidate our position in New Jersey as we continue to supply our comprehensive product suite to key players across regulated states.”
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