According to a report published by the European Gaming and Betting Association (EGBA) and H2 Gambling Capital, the European gambling industry generated €123.4 billion in gross gaming revenue (GGR) in 2024.
The report, “European Gambling Market—Key Figures 2025 edition,” covers online and land-based gambling across the continent. It does not include revenue from crypto casinos and sportsbooks or attempt estimates.
Headline findings from the report show the online segment continuing to gain market share and generate growth, despite the absence of digital currency operators.
The headline figure of €123.4 billion was a 5% increase year-over-year. Online gambling generated 39% of the total market share, up from 37% in 2023. Mobile devices are shown as the most popular channel for digital wagering, responsible for 58% of online revenue in 2024, which is expected to rise to 67% by 2029.
Online casino games generated the highest share of online revenue, with €21.5 billion, followed by sports betting at €13.7 billion. Online lottery attracted €7.1 billion in revenue, with poker and bingo generating €1.5 billion and €1.6 billion respectively. EGBA’s report forecasts compound annual growth rates (CAGR) through 2029 of 7.5% for online casino, 6.9% for online sports betting and 7.7% for online lottery.
“Looking ahead, Europe’s gambling market is projected to maintain steady growth, reaching €149.2 billion by 2029,” the report states. By 2029, EGBA and H2 anticipate online gambling will account for 45% of the market, due to slower growth in the land-based sector.
Land-Based Sector Remains Resilient
Brick-and-mortar gambling across the continent remains the largest type of regulated gambling, contributing 61% of total GGR in 2024 (€75.5 billion). The growth forecast is more modest than digital, with 1.8% CAGR forecast through 2029.
According to the EGBA, the largest contributor of land-based revenues is lottery, generating €30.9 billion in 2024, followed closely by gaming machines at €24.9 billion. Casino revenues from brick-and-mortar betting hit €8.5 billion, with in-person sports betting accounting for €6.4 billion. Horse racing, where split, was €3.2 billion for 2024.
Land-based growth is expected to be spearheaded by sports betting and casino products, each with 2.5% CAGR.
EGBA Shows Regional Disparities in Online Penetration
Interestingly, the report highlights remarkable contrasts across European countries regarding channelization. Sweden had the highest total percentage of GGR from online sources, with 68.3% of total GGR generated online. Fellow Scandinavian countries Finland and Denmark followed closely behind with 68.1%.
On the other hand, major markets such as Spain, Italy, and Germany had 14.2%, 21.7%, and 22.6% online revenue, respectively. In total thirteen European countries report online shares exceeding 50% of their total gambling revenue.
The United Kingdom’s online gambling market is the largest by volume, with the UK’s overall gambling market being second to only Italy.
“Online channels are showing stronger momentum, driven by changing consumer preferences and technological advancement,” said EGBA Secretary General Maarten Haijer. “Looking ahead to 2025, we expect online gambling to cross the significant 40% market share milestone, with this trend projected to continue in the coming years as online gambling is expected to approach parity with land-based gambling by 2029.”
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